j'accuse

marketing

  • The cost of a paper

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    Jacques René Zammit

    So the Times must have gotten their feathers ruffled by the news that their spanking new premium scheme is rather “hackable”. That’s only if you call refreshing a page before the irritable subscription request pops up “a hack”. The thing is that beyond what are surely teething problems for the Times (and more particularly for…

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  • The Road to Castille #1 : The marketing

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    Jacques René Zammit

    It began with a bang. As the contestants unveiled their mutual electoral colours we could tell from the get go that this would be a campaign heavily dependent on the marketing. Malta Taghna Lkoll and Futur fis-Sod relied heavily on not being one colour, on not being monotone. Here was the visual realisation of what…

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