Alert's Right of Reply

As I stated in the update to the previous post, Claudine Cassar of Alert Communications expressed her wish to make a few clarifications with regards to both the post as well as the stories circulating in the media about the launch of Trolleymania. The following is the full, unedited text of the email sent by Ms Cassar. Here at J’accuse we do not only believe in the freedom of speech but also in the right of reply. The forum is always open to whoever feels he has a point to make about anything said in this blog.

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Hi Jacques,

Thank you for the opportunity to clarify some issues. There have been many ridiculous stories and ludicrous accusations floating around today and frankly I did not bother to reply to any of them. Your article, on the other hand, is a different story – I respect your opinion so it matters to me that there are several misconceptions that have been reproduced in your piece.

Let us start with this “e-venture capital” issue that apparently is going to send some dosh my company’s way. This is a falsehood that has been spread all over the comment boards and frankly it is getting beyond ridiculous now. The last comment I read put the figure at EUR 300,000 for a recycled project J It would be funny if it were not so sad that some people are willing to resort to spreading bare-faced lies simply because they are suffering from a very bad case of sour grapes.

Let me clarify. The portal was developed by Alert Communications and we are the ones who are bearing 90% of the costs related to development and all the costs related to hosting, maintenance and administration. We are not getting any hand-outs. We bought the servers, we are paying for the bandwidth, and we are paying the salaries for the help desk and all the technical and administrative support that we are giving our eShop operators. At the moment we are not making any dosh – we are just dishing it out!

I would be lying if I did not state clearly that my hope is in fact that in due course my company will get “a boost in custom and sales”. That is why I have invested so much time and money in this venture. I make no claims to being Mother Theresa. However it is going to take a long time to get to the point where we are going to make a profit because the running costs of this portal are very high.

The Ministry is contributing by promoting the eMall – but they are not spending anything remotely close to EUR 300,000. This is a fundamental part of such a portal’s success and there is no doubt that without their contribution, TrolleyMania would probably fail. I know, because I had already invested in the development of an eMall several years ago that failed because I simply did not have the wherewithal to promote it effectively. Is it an excellent arrangement and one that will benefit my company? Of course it is. However it must be said that this is an offer that the Government made to all of industry – it was a public call for tender and guess what, only three companies bothered to bid for it. All these companies that are now spamming the comment boards with lie upon lie did not even bother to bid when the opportunity arose, and yet they are now angry because we did bid and we were successful.

Sour grapes? Yes, definitely.

Now the GRTU issue. This requires some clarification. The GRTU wanted to give us a list of companies to black list from the mall. According to them these competitors, notwithstanding the fact that they are SMEs, are simply too competitive. They wanted us to exclude those companies that could offer Maltese consumers the best prices. Well, with all due respect, this simply does not make sense. We are no longer living in the day when Catch was the sole choccie available for me to satisfy my chocolate cravings. So TrolleyMania remains open to all Maltese SMEs who want to use it.

Is TrolleyMania a necessity for small companies in Malta to get involved in eCommerce. Well, let me put it this way. The government has launched scheme after scheme, giving away thousands of euros to SMEs who wanted to invest in such technologies – and yet the take-up was very low. The main problem is not money, it is time. Most small shop owners simply do not have the time to set up a distribution mechanism and tackle issues such as online stock management. So we did it for them – and that is why TrolleyMania is and will be a success. It is not because of the technology, there is no rocket science there! It is because we have made the whole process really easy for the merchant. Whenever a sale goes through, the merchant receives an email telling him how to pack stuff (Maltapost has weight limits per package) and automatically Maltapost gets notified and they go to the store to collect the item. We are mollycoddling these small shop owners and the result is that they have taken to the web enthusiastically.

I will not quibble with you regarding the name – some like it, some don’t. I happen to like it, so we are going to have to agree to disagree on that one J

I will however comment regarding the speed and the downtime that we experienced today. You are right, we were caught with our pants down. Not in a million years did we expect the response that we got. I am an optimistic person who really believes in this project and I came nowhere close to predicting the traffic that surged to the site!

To give you an idea, between 8pm and midnight yesterday we had 3671 unique visitors, who viewed a grand total of 115,600 pages – that means an average of 917 visits an hour, with each visitor viewing 31.5 pages per visit i.e. a total of 28885 page views per hour. This morning the figures were even higher than that.

Were we prepared for this onslaught? No, we were not. It was like the crazy rush at Lidl when chainsaws are for sale for €5.00 J In our case, however, the stampede did not calm down after half an hour, it just kept going on, hour after hour after hour, as people searched and registered and purchased stuff – until finally the server konked out.

So this morning we had no choice but to switch off the server, regroup and upgrade. It took us a few hours to sort the matter out because we changed hardware, upgraded bandwidth levels, etc. However the site was online again by around 4pm. Incredibly the stampede started again and is still ongoing! However now we are prepared and the site can take it.

Bring it on say I J

Claudine Cassar
Managing Director